Promotional Videos For Medical Clinics Or Naturopaths

Video marketing has the power to connect doctors, medical clinics, and naturopaths directly with their potential patients in an engaging and compelling manner. But it also represents a huge investment. Before taking the leap into video, make sure you know what you’re doing in order to maximize the value of your content.

The advantages of video marketing are obvious. It’s a great way to super charge your SEO. It allows you to create impactful branding that is true to who you are. It makes it easier to distinguish yourself from the competition and create greater patient loyalty.

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How to get good audio for your interviews?

Although it’s often overlooked, audio is probably the most important element of your video content. If people can’t hear what you're saying, or the sound quality is bad, they have no reason to continue watching. This kind of failure will directly reflect on your brand and is a great way to lose patients before they even set foot in your clinic.

In order to get pro level sound, you need decent microphones. While an iPhone will create amazing images that rival anything you see from Hollywood, the microphones are horrible (as you probably already know). If you are going to shoot your videos on your own, at the very least, you need a decent microphone, one that you can place near whoever is speaking. This might be a shotgun or interview mic, or you can get a lapel mic that you pin to your collar. Either way, this investment will go a long way to giving you the results you’re hoping for.

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How to properly light your interviews?

Your naturopathy clinic might be different, but most doctor’s offices have pretty ugly lighting set ups, with overhead fluorescent lighting. This type of lighting does not look good on camera. After a microphone, the next thing you’ll want to do is consider a lighting solution. If you have a large picture window, you can attempt to use natural light, but this has the disadvantage of not being stable. The light will change as the sun moves, and intermittent cloud cover will definitely be distracting.

You’re better off buying some kind of LED light system. If just one person is going to be talking directly to camera, you can purchase a ring light (a circular light that sits right behind the camera) for a decent price. These are portable and easy to set up. For interviews and more complicated scenarios, you will probably want a three point letting system. You’ll have two lights set up in front of your subject, with one in the back to help separate your speaker from the background. Of course, learning a proper light set up isn’t easy, and takes some practice, so if this sounds complicated to you, you’re probably better off hiring a video production company.

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The importance of decent b-roll

Interviews are great, and speaking to your potential customers helps you to form a connection and introduce what your medical practice stands for. But it’s only half the story. You also need to show them your facilities and highlight what your specialties are. People come to your website wanting to know what services you provide and how modern your office is. Do you have the equipment they need? These questions are best answered with video of your location.

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We call this video b-roll because it will run over the master interview shot, so we’re seeing other footage while listening to the speaker’s voice. This combination of b-roll and voice over is the best way to showcase your practice in an attractive and engaging way. To capture this b-roll, you’ll need a decent camera, preferably with a variety of lenses to capture a mix of wide shots of the whole location and close ups of your staff and facility in action. It’s imperative you have some kind of stabilization for your camera, whether it’s a tripod or gimbal, so the footage is not too shaky.

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The following are questions we recommend answering in your naturopath or medical clinic landing page or about us video:

• Who are you and what do you do?
• What made you decide to become a naturopath or doctor?
• Why did you choose your specific field?
• What are you most passionate about?
• In what ways has Salsbury helped you?
• What is one misconception about your industry that you would like to change?

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