Case Study

Kirstan Rogers

Full-service realty team serving buyers and sellers across OR & WA; set out to build a modern brand and durable digital presence.

Rog3rs Realty Inc
● Real Estate ●
OW
~ 4x
closed units growth
$26.3M
2025 sales volume
169+
Clients served

The Problem

was competing in a volatile, high-stakes market without a central digital “home base”. Brand awareness lagged early and the team needed a credible platform to communicate reliability and convert attention into appointments.


  • Fiercely competitive, shifting market
  • Low brand awareness ; no central marketing hub early on
  • Needed to signal professionalism and reliability

Our Approach

Weeks 1–2:

Discovery, message map, content plan


Weeks 3–4:

Principal photography & filming (product, venue, interviews)


Weeks 5–6:

Edit, publish, and schedule social/seasonal rollout


1:01 / 9:56

Deliverables

Our Solution

We built the brokerage’s marketing “home base” and fed it with consistent, on-brand media so prospects experienced a trustworthy brand from first touch to signal contract. Ongoing creative + technical support kept campaigns moving and listings looking premium.

  • Pre-production - Brand system + Site plan as the marketing hub
  • Production - Responsive website : Listing /Brand video assets
  • Post/Distribution - Continuous creative + technical Support
  • Added Deliverable : Direct o camera explainer videos (Owner on camera advice: Buying / Selling in Portland, contract watch outs, etc)

Our Process

01

Discover

Clarity revenue goals, audiences, and channels; audit past assets to find quick wins( so we prioritise what moves pipeline first

02

Design

Translate insights into messaging, IA, and storyboards (to remove friction from discovery —> consult)

03

Produce

Ship the site, capture listing/brand/FAQ explainers, and edit for clarity and speed (So every asset serves a measurable step)

04

Amplify

Cut-downs, thumbnails, captions, and placement plan (so the right people see the right video in this right format)

The Result

Closed Units Growth
400
Sales Volume Increate - 233%
233
Pipeline Performance - 42.5
42.5
Client Base Expansion - 169+
169
400

%

Closed Units Growth

Closed Units Growth

233

%

Sales Volume Increate

Sales Volume Increate - 233%

42.5

Pipeline Performance

Pipeline Performance - 42.5

169

+

Client Base Expansion

Client Base Expansion - 169+

In a brutal market, PPS gave us clarity, credibility, and content that converts without ever overcomplicating the process.

Kirstan Rogers

Owner/Principlal Broker

1:01 / 9:56