Case Study

OSWEGO HILLS VINEYARD & WINERY


Family-run vineyard and winery in West Linn serving wine enthusiasts and local families, and hosting weddings and community gatherings—uniquely close to Portland.

OSWEGO HILLS VINEYARD & WINERY

Wine
West Linn, Oregon
18
Wine varieties offered
300%
Event bookings increase
1.5–3k
Cases/year (boutique scale)

The Problem

Respected brand, but sales and visibility lagged. Cases sold per year weren’t where they needed to be, local publications rarely featured the winery, and the venue’s proximity to Portland wasn’t translating into wedding inquiries. Online, there was no centralized presence showing offerings or highlighting the property as a destination.

  • Stagnant growth and sales
  • No visibility in local publications for wine or weddings
  • Minimal online brand presence to drive awareness and bookings

Our Approach

Weeks 1–2:

Discovery, message map, content plan


Weeks 3–4:

Principal photography & filming (product, venue, interviews)


Weeks 5–6:

Edit, publish, and schedule social/seasonal rollout


1:01 / 9:56

Deliverables

  • Website content hub
  • Product photography
  • Venue/wedding highlight videos;
  • Owner/principal interviews
  • Seasonal/event recaps
  • Social cut-downs

Our Solution

We built a modern “home base” for the brand and fed it with consistent, cinematic content—product photography that sells the bottle, venue videos that sell the experience, and founder stories that sell the why. Publishing across the website and social channels created steady awareness and credible proof that moved visitors to tastings, club sign-ups, and wedding tours.

  • Pre-Pro: Brand/web plan, content calendar, shot lists; message pillars (wine, weddings, community).
  • Production: Up-to-date product photography; venue tours; wedding highlight reels; behind-the-scenes interviews with owners/principals on history, mission, and differentiation.
  • Post/Distribution: Editing, captions, cut-downs; website video hub + social rollout to sustain attention and inquiries.
  • Added deliverables: Event recap reels; seasonal content to support non-peak attendance.

Our Process

01

Discover

Clarified audiences (wine club, tasting room, wedding prospects) and channels; audited existing assets to identify quick wins for sales and bookings.

02

Design

Turned insights into site architecture, storyboards, and a seasonal content plan so messaging matched buyer intent (tastings, club, venue tours).

03

Produce

Shipped the site visuals and captured product, venue, and founder content designed to answer objections and convert interest into action.

04

Amplify

Deployed cut-downs and captions across web and social; sustained a consistent cadence so the right people saw the right content at the right time.


The Result

Expanded to 18 wine varieties—supporting DTC economics without scaling beyond boutique capacity.

18
Increase in wedding/event bookings over 10 years.

300
Maintained 1,500–3,000 cases/year—quality and scarcity preserved while growing visibility.

3,000
Established consistent cadence and stronger attendance in non-traditional seasons via seasonal content and event recaps.

18

Portfolio depth

Expanded to 18 wine varieties—supporting DTC economics without scaling beyond boutique capacity.


300

%

Event demand

Increase in wedding/event bookings over 10 years.


3,000

Boutique output

Maintained 1,500–3,000 cases/year—quality and scarcity preserved while growing visibility.


Year-round momentum

Established consistent cadence and stronger attendance in non-traditional seasons via seasonal content and event recaps.


“PPS paired true-to-place filmmaking with a website that helps people act. We saw real lift in visibility and wedding bookings, and we stayed intentionally boutique.”


— Derek Lawrence

Winemaker & Manager, Oswego Hills Vineyard & Winery

1:01 / 9:56

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